How to Brand Your Ministry (Part 1)
If you think that your church brand is not that important, you’re wrong. Church branding is incredibly important, because it’s about more than just a nifty logo with pleasing colors. It’s about your...
View ArticleHow to Brand Your Ministry (Part 2)
We’re continuing with some powerful game-changing information for your ministry—the basics of branding. If you read the last article, you now understand how vitally important effective branding is....
View ArticleMarketing Your Business on YouTube
This was orginally written by Renee Oricchio and posted on Aug 1, 2008. We have posted the link here for our client's reference. "Uploading a commercial won't fly on YouTube. You have to be subtle, but...
View ArticleWhat? Design in a Browser?
This article was originally written by Max Luzuriaga on Mar 16th 2011: "These are exciting times to be a web designer. CSS is finally starting to catch up to the visions of the beautiful websites we...
View ArticleEmbracing the Culture of Being
We live in a world that both promises and presents opportunities like never before. Yet the globalization of technology means your competition can be just one click away, and a lot of people issue...
View ArticleWhy Some of Us Get More Done at Coffee Shops
This article originally appeared on Lifehacker written by Kevin Purdy... It's a strange thing, but sometimes being given a smaller space, more people nearby, and less convenience helps workers get...
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"Don't Make Me Think!"
Does Your Website Design Make People think? Most sites do! Web usability expert Steve Krug gives us valuable insight into what makes a website successful in his book, “Don’t Make me Think." The first...
View ArticleWhat is a Brand? (Part 1)
Is it a logo? A product? A name? A brand is not a logo, nor is it a product. A brand is the gut feeling one gets about a certain product, service, or company. The perception people have defines a...
View ArticleWhat is a Brand? (Part 2)
Build a charistmatic brand! The prerequisite for a brand to become charismatic is to master the five disciplines of branding: 1. Differentiate 2. Collaborate 3. Innovate 4. Validate 5. Cultivate...
View ArticleBuild Your Creative Reputation With Pro-Bono Work
Pro-bono work can be rewarding win-win collaboration between a design studio and the nonprofit organization. To keep your agency sane and happy to take on another "free" project, consider the...
View ArticleThe Power of Creative
The Power of Creative One of the reasons the agency business has survived all of its downs is the simple fact that most agencies are better at coming up with ideas than their clients. Between managing...
View ArticleIs Free Really Free?
You’ve heard the old adage: “you always get what you pay for.” If you’re like me, the older you get, the more you realize how true this little proverb is. In some instances, I am willing to pay less...
View ArticleChurches aren't using their websites, study finds
An interesting article written by Pastor David Roach describes how church websites are being underutilized by congregations. The article cites a few reasons for this, including limited time to work on...
View Article31 Ways to Be Creative
If you feel stuck in a rut, uninspired or are just drawing a blank, consider these ideas to infuse your project with some creative energy. Feel free to add to the list to your liking. Perhaps you can...
View ArticleOptimizing Your Website for Search Engines
1. What is SEO? Search engine optimization is the ongoing process of crafting and updating your website’s content, structure, keywords, and links in order to raise your page ranking in user searches....
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YCP's recipe for success: our espresso bar!
So...why dedicate a whole blog post to...coffee? Making coffee to us becomes a small way in which we can live out several of our company’s key core values - every single day. Some offices have the...
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Is Deep Thinking Dead?
An interesting article appeared in the New York Times yesterday. Neal Gabler has determined that our modern society no longer has any profound thoughts to share. He says, "In effect, we are living in...
View ArticleIs typography the foundation for good design?
"There's also the very keen nugget of wisdom that 95% of graphic design is actually typography" says Cliff Kuang, the editor of Co.Design. Cliff has posted these two compelling infographics to...
View ArticleDo's and Don'ts of Customer Service: Part 1
If good customer service is the "lifeblood" of any company, then we think it's worth taking the time to review some of the things we should or shouldn't do when working with customers. We'll be adding...
View ArticleDo's and Don'ts in Customer Service: Part 2
Don't: Stress out a client with your timeframe Do: Keep a client on schedule and the project moving while allowing for enough time to reflect or generate content. -While it is pertinent to remind a...
View ArticleDo's and Don'ts of Customer Service: Part 3
Don't: Take every word literally. Do: Listen for the unspoken and read carefully between the lines. -Remember that people have different styles of communication. While some are frank and outspoken,...
View ArticleDo's and Don'ts of Customer Service: Part 4
And now for some final thoughts on what might be helpful, and what might not be when interacting with your customers. Hopefully this series has provided you some benefit. I have noticed that our...
View ArticleThe Price is Right
Here is an encouraging news story for small business owners. Pricing is very important for our recession-era, coupon-conscious culture. This New York Times business story explains that when the...
View Article5 Features for a Great Church Website
We came across this blog-post on www.churchleaders.com about church websites recently and thought the thoughts recorded were worth sharing. The post references the same Lifeway Survey that we mentioned...
View ArticleHow to Design an Effective Web site
Have you ever wondered how to determine a good web site design from a not-so-good web site design? It's more than just a gut feeling. Here is a list of four criteria: 1. Clarity Your site should...
View ArticleA few words = a powerful impact?
The power of a few simple words can make all the difference in the world, as shown by this short Youtube clip. A simple, but targeted message (with minimal or even no design to support it) is the...
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QR Codes - 5 important questions answered
We have all seen those funky looking digital black and white codes popping up in all kinds of places this past year. But what are they used for? And how do you create them? While QR codes are not as...
View ArticleSEO: Keywords and Functionality
Search Engine Optimization is a hot topic in our industry right now. Our clients seem to have become more aware that they need some sort of SEO for their website, but they are not always sure what...
View ArticleShould I disconnect my blog?
We often get asked the question: should I have my blog as a separate entity from my main corporate site? The answer is no. In a January 17, 2011 Business Insider article "Your Corporate Blog Could Be...
View ArticleSmart phones are taking over - is your website ready?
"Smartphone ownership has more than doubled in two years," says Suzanne Choney in this MSBC Technolog article. She's merely interpreting data collected from the past year. That data, collected by...
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Google's search initiatives and how they affect you
The blogosphere is abuzz this month because Google has unveiled an "update" of sorts to it's search engine, called "Search Plus Your World." The basic premise of the new search platform is that Google...
View ArticleReady for the iPad to replace textbooks? Apple is!
E-books are projected to revolutionize education. After our last blog-post about Google, Apple had some big news of their own today. Apple released iBooks 2, an update to their e-book software for iOS...
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Where do good ideas come from?
Steven Johnson is the author of Where Good Ideas Come From: The Natural History of Innovation. In his book, Steven directs the reader to look beyond the mere search for a spark of brilliance and to ask...
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The Power of Positioning
If you are like most people, you are able to quickly and easily match the brand names below to the simple idea associated with them. In some cases, ideas come down to a single word. Kleenex = Tissue...
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Dramatically Improve Your SEO By These 4 Simple Steps
In today's world of online shopping, search engine results are critical for nearly every website owner. After all, "googling" has become a new verb in our vocabulary, according to most dictionaries....
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Neuromarketing Works! See why.
A Book Review Most people think of trying to show that their company is the best at something. They are determined to show how their product is the best and how it can do so many things. However, the...
View ArticleIs your website optimized correctly for Google's new standards?
Google is making headlines again, as they begin to reveal information about the next generation of their search engine. Google is trying to stay on top of the search market, which includes competitors...
View ArticleGSP Website Featured on Mobile Awesomeness
German type designer Paul Renner, who is especially known for his famous typeface "Futura," coined the phrase "Form follows function." His geometric letterforms are a gold standard for a no-frills...
View ArticleFresh Content Will Improve Your SEO
When discussing SEO, it's impossible not to at least think of Google. Why? Because Google engineers invented the concept of "SEO" and also its “rules.” By “rules,” I mean the algorithms that determine...
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Is Pinterest right for your business?
When I first learned of Pinterest, I had little interest in it. Another social networking website? No way - I already wasted enough time on Facebook; I wasn't interested in joining another social...
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Mobile Shopping & Social Sharing is IN!
This simple, uncluttered infographic reveals information gathered by Steelhouse and uSamp about mobile shopping and social sharing. The findings are worth noting; for example, 83% of consumers base...
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